Where are you spending your ad money?

Are you promoting your most popular items that likely already sell themselves?

Or are you spending ad money trying to help out a struggling product?

My recommendation?

In my most basic of marketing classes at university we explored the 'what is marketing' conversation.

Like most intro classes, the answer was broad and short.

Marketing is delivering a product that solves a customer's problem.

In 2013, 83 percent of adults in the United States drank a combined total of 587 million cups of coffee.

That represents the entire coffee market.

The K-Cups, the tin coffee, the big ugly coffee chains, and the 3rd wave too-snobby-for-you artisan roasters.