Why Your Advertising Is Being Ignored

Your advertising efforts are being ignored because they're ineffective.

They're boring and predictable.

Your 'best' is simply recycling the old with a different logo. It's no longer a surprise.

When you already know what to expect, there's no point in pausing to take notice, is there?

How to Close the Gap and Meet High Expectations

My wife often reminds me, I set expectations too high.

It's not due to an ignorance of reality or the romance of believing everybody is capable of perfection. Instead, it's my core belief and personal positioning that everything should be better than it previously was.

Are You Committed to Winning?

There's a difference between committing to something and doing it recreationally.

Consider the void between the USC and UCLA football teams. Separated by just 15 miles, these two football teams couldn't be more different.

You Can't Take Social Media to the Bank

If you're anything like me, you're surrounded by friends and businesses alike, bragging about their Twitter followers, their blog subscribers, and their Facebook stats.

But in the same breath they brag about their latest social media conquests, they complain that business is down.