And now, a few situations for your consideration:
- A baseball game can't begin without the umpire crew.
- A wedding won't go very far without a pastor.
- An art gallery isn't much of a gallery without art hanging on the wall.
Starting before you're ready
The same goes for your business, at least in your prospects' eyes.
You have no business opening shop when you're not completely ready to give your customer's a full and complete experience
Don't have your credit card machines yet? Wait to open.
Did you paint over the existing logo on the side of the building? Push your open date until your logo is professionally installed.
Don't have all the ingredients to prepare your full menu? Why promote anything else?
Business cards not back from the printer? Nobody cares about your business cards, they care about the experience. Keep moving.
Instead, focus on the things that matter -- your product, the customer experience. Leave your customer overwhelmed with possibilities rather than focusing on something still lacking.
If you're planning on starting without being fully ready -- if your customer experience isn't fully-executed -- you shouldn't start at all.
Instead, focus on the things that matter -- your product, the customer experience. Leave your customer overwhelmed with possibilities rather than focusing on something still lacking.
If you're planning on starting without being fully ready -- if your customer experience isn't fully-executed -- you shouldn't start at all.
How to launch
It's very simple. Are you making excuses for what's still yet to come because you're cutting corners, or are you at full strength, full inventory, with all amenities in place and ready to sell?
Do it right the first time. Because when it comes to making a first impression on a new customer, you only have one chance.
Are you willing to chance it?
