I'm seeing a troubling trend in the ever-evolving world of social media. Companies -- large and small -- are reserving URLs with their brand names.
And while this is smart (you don't want to fight for your own brand name), it also opens you up for criticism if you don't manage that new account correctly.
How social media is like a phone
This is how I look at social media: consider Facebook, Twitter, YouTube, Flicker -- whatever platform it may be -- like a phone number.
The minute you sign-up, your social media phone number is automatically listed in the global phone directory. And now that you're listed, people are going to contact you -- with questions, with complaints, and just maybe a few compliments.
But if you only signed-up to keep that URL as a placeholder, and you're not planning on engaging with anybody on that platform, it's like ignoring every call that rings through to your office.
Why you need to answer the call
Every time you don't answer the phone, you're ignoring a prospect -- or maybe a long-time customer. But it doesn't matter why they're calling.
You can't ignore the complaints and only respond to the pats on the back.
In social media, you don't get to choose who you want to respond to. You voluntarily took down the filtering communication wall, and now, you engage.
What's the point in having a phone if you don't plan on answering it? Either plug it in and plan on using it, or unplug it completely and walk away.
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This is how I look at social media: consider Facebook, Twitter, YouTube, Flicker -- whatever platform it may be -- like a phone number.
The minute you sign-up, your social media phone number is automatically listed in the global phone directory. And now that you're listed, people are going to contact you -- with questions, with complaints, and just maybe a few compliments.
But if you only signed-up to keep that URL as a placeholder, and you're not planning on engaging with anybody on that platform, it's like ignoring every call that rings through to your office.
Why you need to answer the call
Every time you don't answer the phone, you're ignoring a prospect -- or maybe a long-time customer. But it doesn't matter why they're calling.
You can't ignore the complaints and only respond to the pats on the back.
In social media, you don't get to choose who you want to respond to. You voluntarily took down the filtering communication wall, and now, you engage.
What's the point in having a phone if you don't plan on answering it? Either plug it in and plan on using it, or unplug it completely and walk away.
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